Facebook Ads Vs Google Ads Which Is Better In 2022? Part 1

Google Ads was developed by Google to serve as an online advertising platform where advertisers bid to display product listings, short ads, or videos to web users/visitors. Facebook Ads is an online advertising platform primarily used for paid social campaigns on Facebook.

In this article, you’ll get a deeper insight into Google Ads vs Facebook Ads in terms of case size, buyer intent, ad formats, and targeting options. The article begins with an introduction to the importance of online advertising in the current market.

Facebook Ads Vs Google Ads Which Is Better In 2022? Part 1

Understanding the importance of online advertising

The Internet revolution ushered in improved connectivity that led to ever-increasing consumer curiosity and demand for information, products, and services. Consumers today need answers fast. With the availability of an increasing number of products online, the competition for brand recognition has become fierce.

If you want to help customers find your brand, you need to be part of their search. You need to help them in a way that convinces them of the superiority of your product/service. The customer journey has transformed. It has become more complex and interconnected than ever before. Online advertising gives you a way to stand out from the crowd.

Online advertising can help you do the following

  • Understanding buyer behavior.
  • Provide multiple purchase paths.
  • Using images and video to improve sales.
  • Build your brand awareness.
  • Increasing the dissemination of information.
  • Providing reminders to curious buyers.
  • Providing awareness of your brand.
  • Get your brand known to more people at a lower cost.

There are also many reasons that help you promote your own or a client’s product

Google Ads vs Facebook Ads, How Do They Work?

Although Facebook Ads and Google Ads are both pay-per-click (PPC) advertising platforms with a competitive bidding system, they work in different ways. Facebook Ads are paid social ads that appear to people on Facebook, Instagram, Messenger, and the Extended Audience Network. Google Ads are paid search ads that appear alongside Google search results.

What are Google Ads?

Google Ads, formerly known as Google AdWords, is a “pay-per-click (PPC)” advertising platform. According to statistics from Internet Live, Google claims to be the world’s largest search engine, performing over 5 billion Google searches per day. This makes Google a perfect place to advertise if it collects data on every user that visits a website and Google knows exactly what kind of content you are viewing on websites.

Friends, the war that is going on today is the war of data collection. It is the war of the modern era. If you search on Google’s search engine, which is the best smart phone, your search data is saved in Google’s system, which makes it easy for Google to guess that such-and-such a person So-and-so is searching all this by sitting at the computer.

If it is called modern spying, be sure it will not be wrong, even how many times a day you talk to whom on the phone, what you do on your smartphone or computer, where you go and what you talk about. All this data is collected and you don’t even know how much you are being spied on.

Now you can imagine if your operating system has all your information, why should it limit it to itself? Why not provide it to those who need it? For example, a 60-year-old person who is diabetic needs various medicines for his health. What Google does is that he constantly shows such ends that mention this type of medicine.

By constantly seeing the benefits of the drug, the person is compelled to make a purchase, which is the proper goal of the advertiser through Google. And so a cell is generated. Now guess how many diabetics there are in this world and how many purchases would be made if all these ads were shown to all of them at the same time?

Google provides this data to its advertisers through your platform and those advertisers or companies generate their sales in the same way. Now let me tell you how Google runs ads. Following are the common ways to advertise your brand on Google Ads:

Display Network

Display Network (Search Network): Display Network campaigns show your ads on apps and websites that contain keywords relevant to the site’s content. These ads can be images, videos and more. Search Network: Search Network displays ads for searches based on keywords like “car insurance”.

Video Ads

Video Ads: Video-based ads let you show ads on streaming sites like YouTube. These ads are also shown on the Google Display Network.

Google Shopping Ads: Ads displayed on Google Shopping are e-commerce based ads. These ads allow your brand to appear directly for product search intent and relevant searches. For example, when someone searches for soccer shoes, your product might appear with key features like reviews, pricing, and free shipping.

Google Ads Re-targeted Ads: Google allows you to re-market to your old customers through excellent retargeting. This can help you sell your product. Based on your needs, you can use these channels to appeal to your potential customers.

Also, YouTube ads and Google Display Network are excellent in creating brand awareness and providing flawless customer support after the purchase experience. It also allows Google Ads to be used for branding. This allows it to compete directly with Facebook ads.

Advantages of Google Ads

Google Ads, formerly known as Google AdWords, initially served only plain text-based advertisements on search engines. Since then, Google Ads has added features that can significantly improve click-through rates along with mobile optimization, such as shopping functions, reviews, detailed contact information.

Retargeting, defined as reconnecting with customers who have previously interacted with your brand, is now much easier with the help of Google Ads. For example, if someone visited your site and added something to their shopping cart but didn’t complete their purchase, you can re-engage those customers when they surf through Google. You can also execute a re-engagement strategy when your users are navigating a site within Google’s display framework or watching a YouTube video.

In addition, Google Ads offers services on a simple interface that includes advanced features such as an advanced editor, search term report, and auction insights. These advanced features make it easy to launch, create, and track your ad campaigns.

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