Snapchat: Snapchat is a mobile networking American messaging app created by snap Inc.. It allows its users to send messages, photos, and videos. The sending messages and images disappeared after a brief time. Snapchat has many features which make this app more attractive. People can make snaps with short videos and photos by using different fun editing features such as selfie lenses or geo-filters, stickers, drawings, etc.
History
It was invented by the students of Stanford University Bobby Murphy, Reggie Brown, and Evan Spiegel. Its initial release was in September 2011. In May 2012, users sent 25 Snapchat photos per second and in November 2012, over 1 billion images on Snapchat were sent by users. As an Android app, Snapchat was launched on 29 October 2012.
The updated version of 5.0 with the enhancement of designs, double-tap to reply, in-app profile, and improved friend finder was released in June 2013. In the same month, snapchatkidz is released for under 13. With 23% growth in a year in 2021, Snapchat had 293 million users. Every day almost 4 billion snaps are sent.
In 2016, Snapchat reached 10 million active users each day. Snapchat had 160 million users in 2017. An announcement was made by Snapchat in 2020 that they would pay 1 million dollars to people who upload viral videos. In June 2022, it announced to launch of a paid subscription model Snapchat plus.
Snapchat features
- Snap
Snap is an image or a video that you can send to your friends through the App. The snaps are deleted after some time when the recipient has seen the snap. The period for a snap is 60 seconds and is known as a long snap.
- Snap streak
Snapstreak keeps a record of how frequently you and your friend share snaps throughout time. Your friend’s name will appear with a flame emoji next to it including a number showing how many days you have sustained the streak.
- Chat
- They feature instant messenger is available for chat. This may be a group chat or an individual. Messages vanish after they have seen.
- Stories
- Snaps are stories that you like to love to share with your friends. Your stories can stay just for 24 hours. You can download the stories if you want to save them.
- Filter
- Snapchat has different filters that are a source of fun according to events, location, and or time of the day.
- Memories
- Stories or snaps that you can save on your device for later as memories.
- Friends
- You can add friends on Snapchat, and be able to share images, snaps, and stories.
- Context cards
- Context cards make use of data from Snapchat partners to provide you with extra details about the location declared in a snap and permit you to perform tasks like booking a ride or reserving a table for dinner
- Lenses
- This feature was introduced in 2015. By face detection technology, it permits its users to add real-time effects to snaps, and it was extended to “World Lenses” in 2017.
- Snap map
- Snap map helps to see what is happening at that time and shows the location of your friends. Snap map can also show your location but if you do not want that anybody can see your location you can go for ghost mode.
- 3D snaps
- 3D snap camera was introduced in 2019. This could be beneficial for brands to show their latest products with an additional dimension from more sides.
Snapchat updates to 2022
On January 12 2022 Snapchat introduced many new features
- Bitmoji reactions
- Chat’s reply
- Improved calling
- Poll stickers
Snapchat has updated its latest version of the 2022 “Snapchat Generation report”, which inspects how snap chatters make use of the app to line up their messaging throughout these key trends. The generation report gives you a useful snapshot of what customers value the most. It could be essential for your business strategy within the app.
On June 29 2022 Snapchat launched its paid subscription service “snapchat”. To access these service features, the users have to pay fee charges. The features include new profile badges, display tools, custom app icons, and data insight. The pre-released and experimental features of Snapchat are obtainable for $3.99 per month.
In February 2022 Snapchat updated its new feature through the users can edit their username but this will be possible single time in a year. When you edit your username once your ID name disappears permanently.
FAQs About Snapchat App
How does Snapchat help business accounts?
With the powerful combination of real-time and temporary content, Snapchat promotes high levels of loyalty and engagement for its user base. It makes it a popular site for many brand promotional campaigns. Some features can be accessed through an account used for business.
- Help in advertisement on Snapchat via its ads manager
- Help to reach the desired audience by age-targeting your custom creation
- Location-targeting your custom creation
The user will register for the Snapchat business account
- Visit the ads landing page on your mobile phone or computer system
- Tap to create an account
- Log in to your account with a username or by your email id and password
- Enter your email, business name, and name, and click on Next
- Add your prime business location here
How does Snapchat help to create content with a good impact?
- Collect multiple snaps to tell the history or a narrative
- Write caption over snaps
- Add background music
- Add snaps filters
- Add lens
- Pieces of information like time, date, and location
What are Ad formats for advertisement on Snapchat?
- Snap
- Story
- Dynamic format
- Collection
How do Snapchat ads target a specific audience?
In your business account, you can set a specific filter with ads, to reach not only the audience that is already connected with your brand but also reach new. The engaging and exclusive content also helps to access the audience.
How does this feature operate?
- Go to your profile
- Click the icon Bitmoji, on the top of the right corner
- Click username button
- Select the options to change the user’s name.
Concolusion
I hope my dear friends you will gain informative and good informations about snapchat app and its latest and important features in 2022 updated. Please share this article with your friends on facebook, whatsapp, instagram and twitter.