Introduction of Instagram: Instagram is an American free online video and photo-sharing platform. With this social networking system, users can edit photos and short videos via their smartphone app. Users can use hashtags and include captions to their stories. Instagram stories can be seen by the user’s followers and by the public when tagged with geotags and hashtags. Users can also make a private account so that only their followers can see your post. Users can like, comment saves and share and remain connected with your content.
History of Instagram from 2010 to 2022
Instagram was introduced by Mike Krieger and Kevin Systrom in San Francisco. In 2010, the IOS app was launched by iTunes App Store. The android app was released in 2012. Facebook purchased Instagram for $1 billion in the summer of 2012. Originally, Instagram allow us to post only photos but later in 2013 company focused on expanding and introduce 15- second videos.
The first released post on Instagram was an image of South Beach Harbor. This image was posted by Mike in July 2010. In 2011, it was notified that Instagram had enhanced funding of 7 million dollars by the various investors involved, Jack Dorsey, Adam D Angelo, and Benchmark Capital. In 2012, it raised to 50 million dollars.
The website profile was launched in 2012 that permitting anyone to see a user feed with restricted functionality from a web browser. In 2016, a window 10 mobile app was launched. This program had a beta version of Instagram. This app provides support for album posts, videos, and direct messages. In December 2016, Instagram introduces a new feature of liking a comment unlike like the post.
In 2017, Instagram added a feature of the offline mod that allowed people to view the content without an internet connection. Because of availability on mobile websites of progressive web application (PWA), Windows 10 was stopped. But Windows 10 was also updated to PWA on computer desktops. IGTV a standalone video application launched in June 2018.
In 2021, Instagram released a new feature that facilitates the users in which four people at once can go live. Zuckerberg declared intentions to include non-fungible tokens NFTs into the platform on 17, 3, and 2022. In May 2022, it was revealed that Instagram would provide support and allow (NTFS), from the Solana, Polygone, Ethererum, and flow blockchains.
Features of Instagram
- Wide range of digital filters
- Editing features like Lux, an effect that darkens highlights, and lightens shadows, and a photo tuning tool that permits the users to adjust structure, brightness, contrast, tint, and straightness.
- To share moments that disappear after 24 hours
- You can mute posts or stories
FAQs About Instagram
How to sign up for Instagram?
- Download Instagram from the app store of your mobile phone
- Log in with Facebook, fill in the form with your e-mail, mobile number, username, and password and sign up
- Signup with the phone number or email
- Select sign up
- Enter your phone number or email address and then click on” Next”
- Username with a password and fill out profile information and click” Done”.
- Log into with Facebook account if you register with Facebook
How does Instagram help in marketing?
All businesses of any size use this platform to interact with the community and to share their products, brand personality, and culture. Over 95 million videos and pictures are shared on Instagram per day. Users can follow and explore the new content and back followed by brands. For the marketing teams, Instagram is the best medium for highlighting services, new products, the latest trends, and a digital campaign. Instagram users can also share their pictures to other social networks, possibly allowing for longer distribution of the images.
What are the key Instagram changes that can influence your marketing?
- Make the focus on Instagram video content
- Following view, organized new home, and favorite view
- Monetization by subscribers
- Sticker consequences for unethical marketing
What changes are coming to Instagram in 2022?
Instagram is one of the most well-known players on social media still in 2022. Instagram is continuously introducing new functionalities and has over 2 billion active users.
- 2022 Instagram algorithm explained
- Popularity indicator- it means how many people like and click the post and if it’s a video what was its duration
- How many posts were liked by the users
- How regularly does the user communicate with the account?
- Product tagging
- In April 2022, the product tagging feature is announced. Earlier, it was just for brands and creators, but now this feature is available to everyone in the U.S.
- Parental control on Instagram
- With this feature, parents can start the supervision of their teen child. Both parent and child can switch on the same account. Parents can set the timetable for their children when their teens cannot use Instagram.
- Profile embedded
- On any website embedding, Instagram videos or photos are not innovative but now it is possible to embed a complete profile in a local-looking means, but recently this feature was not available.
- Instagram posts collabs
- This is a very significant feature that helps to create a joint post and this post will be seen on your feed and collaborator’s post.
- 2022 reels updates
- Instagram reels gained more popularity day by day since introducing in 2020. In 2021 reels upgrade to double the reels duration. Reels can make the content more effective by.
- Music-you can add and adjust the song with the original videos sound ratio
- Text
- Voice overs
- Interactive stickers in reels
- To make the stories interactive new stickers like emoji sliders, Quiz, and poll stickers are added to reels
- Extended reels video
- Time for reels extended from 60 to 90 seconds long
- Reels visual replies
- This reel update is introduced in 2021. With this feature, you can answer comments on the posts by different followers through videos.
- Instagram playback
This feature facilitates its users to celebrate the best moments on the occasion of the New Year. It permits the users to re-share the stories.