SEO Complete Course Step by Step Part
Introduction of SEO: SEO stands for Search Engine Optimization. Search engine optimization is that the process of improving the standard and quantity of website traffic to an internet site or an internet page from search engines. SEO targets unpaid traffic instead of direct traffic or paid traffic from Google. Google will try to provide unique and fast results to users through SEO. Google very be careful for their users.
SEO Requirements: For Understand and go deep of Search Engine Optimization we should have some requirements. SEO technique is very easy if we have these things built in us. i. Passion, ii. Commitment, iii. Curiosity, iv. Ability to learn.
SEO types: There are three main and basic types of seo.
On Page SEO: On page seo is a main factor for search engine optimization and rank website in 1st number in google search engine. On Page seo have some important factors. These factors described blew. (i) Keyword Research, (ii) Site map creation, (iii) Website Structure, (iv) Image/Video optimization, (v) W3C validation, (vi) Meta tags/Title tags (vii) Page Level, (viii) Site level Factors, (ix) Domain factors, (x) Advanced content optimization, (xi) Advance factors.
Off Page SEO: In Off page seo we create backlinks to others website on our site for traffic and
google rankig. It also includes your
promotion methods, taking into account the amount of exposure something gets on
social media and etc.
google rankig. It also includes your
promotion methods, taking into account the amount of exposure something gets on
social media and etc.
Technical SEO: Technical seo have some modern strategy for ranking the website in google. There are three types of technical seo (i) White head seo, (ii) Black head seo, (iii) Gray head seo. White hat seo is best and impartant technique for website rank in google engine. Black hat seo is a dangerous technique for website, Google may disabled your AdSense account in this method. Gray hat seo is mid way to grow your site in google. It is not best or nor dangerous for site. People got Traffic through on page seo 30% and off page seo 70%. Organic traffic through google is best for site and ranking. Seo has based on some stages, (i) Crawling Indexing (ii) Search Algorithm (iii) Useful Response.
Content types for site according SEO: (i) Text, (ii) Image, (iii) Video, (iv) Audio.
Types of Traffic on website: (i) Search ( Organic Medium, Paid Medium ) Paid Medium have two types (PPC Pay per click, SEM Search engine medium) (ii) Social, (iii) Direct, (iv) Referral Media Types: (i) Earned Media, (ii) Paid media, (iii) Shared media, (iv) Owned media
Benefits of SEO: There are some main and benefits of seo, We got these big benefits through seo. (i) Convert Inbound Sales, (ii) Close Customers, (iii) Attract Inbound Marketing, (iv) Delight Inbound Services, (v) Out bound Marketing
Importance of keywords in SEO: Keywords have huge importance in seo strategy if chose keywords with carefully then your site will rank in Google fastly, if keywords irrelevant to content then Google should not rank your site in their platform so we need choose relevant and aggressive keywords for post title, post labels, site permalink and description. We chose best keywords for post through this strategy Need, Intent and Want of user.
Types of Keywords: There are four types of keywords describe here. (i) Short tail keywords, (ii) Long tail keywords, (iii) Board Keywords, (iv) Specific Keywords, Short tail keywords contains one or two words and long tail keywords contains more two words we use find best rank and useful keywords through Google Keyword Planner.
Best Website in Google algorithm for SEO: Google like simple website structure of ranking and make helpful for users, A simple website have this structure,
Home
(i) About us (ii) Main content (Posts/Article) (iii) Contact us
A website have two main things, (i) Domain, (ii) Hosting, Domain have two main parts (i) SLD, (ii) TLD. https is a secure protocol and http is a unsecure protocol for privacy, Google like and prefer secure protocol site for users and their algorithm .
SEO factors: Google ask 200 plus question for top show site, Google gave 200 plus factors for rank any website inn their platform (Engine).