Google Ads was developed by Google to serve as an online advertising platform where advertisers bid to display product listings, short ads, or videos to web users/visitors. Facebook Ads is an online advertising platform primarily used for paid social campaigns on Facebook.
In this article, you’ll get a deeper insight into Google Ads vs Facebook Ads in terms of case size, buyer intent, ad formats, and targeting options. The article begins with an introduction to the importance of online advertising in the current market.
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| Facebook Ads Vs Google Ads Which Is Better In 2022? Part 2 |
What are Facebook Ads?
Facebook Ads are paid ads similar to Google Ads but only displayed on Facebook. These ads can be displayed in different places, such as:
- Video feeds
- Facebook Marketplace
- Instagram news feed
- Facebook News Feed
- Right-hand column
- Messenger Inbox
Facebook ads are best suited to reach users who are near the top of the “funnel.” If you look at the difference between Google Ads vs Facebook Ads, Facebook Ads are great for product and brand awareness.
Advantages of Facebook Ads
Facebook runs its campaigns on a user base of 2.7 billion monthly active users based on the 2021 statistics report. Besides its wide audience base, Facebook allows its users targeted targeting capabilities. It allows marketers to reach consumers based on behavior, life events, demographics and interests.
Facebook also allows you to create a ‘duplicate campaign before launching the campaign, which serves as your user persona. After that, Facebook Ads will show your ads to audiences that match your description. This is where Facebook ads have a clear edge over Google ads. Also, by leveraging Facebook ads, you can reach more customers and end up with a better click-through rate (CTR).
Understanding the difference between Google Ads and Facebook Ads
Now that you know what Google Ads and Facebook Ads bring to the table, you can better understand the Google Ads vs Facebook Ads debate. The choice will vary based on your use case.
Google Ads vs Facebook Ads Buyer Intent
Google ads have a clear edge over Facebook ads in terms of buyer intent. For example, if a person’s refrigerator breaks, they will immediately start looking for a repair service. Search ads will put your business in front of potential customers at the exact time they need your services. If Facebook ads will not be referenced here about a repair service, they should already get their answer through search ads on Google.
Facebook ads are also less likely to convert leads quickly. People who spend time on Facebook are usually for socializing and relaxation. Shopping on Facebook is not a priority. So if you are looking for quick conversions, then Google Ads should be your choice.
I hope you will find the above information useful and that this information will help you a lot in running the campaign for your products. I have been providing services in this field for the past thirteen years. You can also contact me to run your campaign successfully. Inbox for more details. In shah Allah in the next post I will provide you with a detailed informative article about “Funnel”.